As a brand, our vision is to create an environment where people feel inspired and develop a hunger for making a difference in the lives of others. We understand that in order for us to have a significant impact, we need to surround ourselves with like-minded individuals that believe in our vision and have the same passion for people. For this reason, our Brand Values play a huge role within our brand culture. We understand that in order to grow as a brand, everyone needs to be moving in the same direction and at the same pace. Below are the values we have developed from our Vision. Now, this is not a list of characteristics that we feel would look good on paper, nor are these values left behind after our hours of operation; they are principles by which we live our daily lives. We encourage you to take a look and reach out to us if you can identify yourself with them. Together we can make a difference.
We believe that people matter. Although one of our main priorities is to provide innovative and quality products, we understand that people are truly our business. We strive to love and appreciate everyone we come in contact with. From our supporters, team members, suppliers and even critics, we believe that everyone plays an important role in our brand and that the impact we have is 100% dependent on these individuals. For us, it’s not just about supplements, it’s about people.
We believe that Integrity is the measure of an individual’s real character and that character is truly what really matters; everything else is secondary. How you treat those that can’t do anything for you and who you are when no one is looking, is truly what’s important to us. Integrity is present in every aspect of our brand. From our formulations, marketing strategies, daily operations and dealing with brand supporters, honesty and transparency are always primary.
We believe in the law of sowing and reaping and that it’s more blessed to give than to receive. The funny thing is that giving starts the receiving process and anything you give out will return to you several times multiplied. We strive to be the most generous company in our industry and to make giving the core of our brand. We hope that through our generosity we can encourage others to do the same. We believe it would impact our industry and the world drastically. You can give without loving, but you can’t love without giving.
We believe that being humble and staying true to your roots is one of the best ways to live your life. Regardless of your level of knowledge or success, there is always someone better than you at something. We believe that the higher we rise, the more humble we should be; and that the higher level of success we attain, the more accessible we should be to the people that helped us get there.
Lead through SERVICE
We believe in a Servant Leader mentality and that there is truly no better way to live your life than investing it in the service of others. For us, service is more than just a “department.” It’s treating people with the utmost respect and putting their needs before our own when necessary. We truly believe that service to many, leads to GREATNESS.