YOU are the Brand!

As we get closer to the end of the year, it is amazing to look back and see how far we’ve come as brand in such as short period of time. We are extremely humbled to see the response we have received from many of you who truly believe in what we stand for and in our products. We wanted to take an opportunity to say THANK YOU for your continuous support because without YOU, none of this would be possible.

As I got a quick workout in the other day, the topic for this blog came to mind. I felt this enormous amount of joy and a tremendous sense of gratitude as I realized that we truly live in an exciting time in history in which opportunities and possibilities are endless. As a brand, we strive to constantly examine ourselves and explore different avenues on how to improve the customer experience. So as my mind kept spinning, the following question hit me; What makes a Great Brand? The answer came to me very quickly; PEOPLE.

I truly believe in my heart that after God, what truly has made a significant impact in our brand is people. Not our products, but the PEOPLE who stand behind and support our products. Not our apparel, but the PEOPLE who actually wear a Flyte branded piece of clothing with pride. Not our “Brand Ambassadors” or “Sponsored Athletes” because we don’t have any. The TRUE Brand Ambassadors are the PEOPLE who purchase our products and trust us enough to invest in our Vision. Not the "number” of followers we have on our social media profiles but the PEOPLE that actually are following and supporting our journey. Not our “Marketing Strategy” but the PEOPLE that are actually doing the marketing for us by talking about our brand with excitement to their friends and family.

So we simply wanted to say THANK YOU. We are extremely grateful for your support and very excited to see your response to our “Help A Child Achieve GREATNESS” campaign. The response has been unbelievable and we look forward to the impact it will have in the lives of many children. It is our hope that we can make even the slightest difference in the lives of many. I have to admit that the most gratifying experience of our journey has been the amazing relationships we have built. We’ve made some amazing friends along the way and look forward to making many more. For us, it’s never just been about Supplements or Apparel, but about PEOPLE.

YOU are the Brand!

A.P